CEO Notes

ASDAN Introduction

Vision and Values

Development Key Facts

Join us

About us

CEO Notes

ASDAN’s mission is to support the personal, social and vocational development of young people. We believe in a broad education that develops skills for learning, life and work.

We are a curriculum development organisation and a regulated awarding body. All of our programmes and qualifications are underpinned by a tried and tested approach to supporting the systematic development of key skills such as teamwork and leadership, problem solving and creative thinking, researching and presenting. Through the development of these skills, our courses instil in young people the resilience, personal effectiveness and wellbeing that are key to their future success.

In the UK, we are looking at how our courses can keep pace with the changes happening at work and in education. We want to make sure that our courses help students apply their knowledge and skills at work, at home, and in their communities. For me, this is the key learning challenge for modern, global life – and I look forward to continuing to work with colleagues at ASDAN China on it.


Jenny Williams

ASDAN Introduction


ASDAN (Award Scheme Development and Accreditation Network) is a charitable social enterprise, endorsed by the British Qualifications and Curriculum Authority (QCA) and the Universities and Colleges Admissions Service (UCAS). It has provided Quality education certification and leadership courses for students all over the world for over 38 years. There are currently 6000 registered centers under ASDAN’s global network and every year more than 200,000 students are involved in different ASDAN programmes. ASDAN has published over 100 different kinds of academic materials, and is one of most influential international education organizations providing some of the highest level academic, quality education. Certificates awarded by ASDAN are accepted by many renowned universities and companies in the UK and the US.


ASDAN China was founded in September 2011,and currently co-operates with 1175 international schools and key schools in 67 cities. Up till 2021, more than 200,000 students participated in ASDAN China programs. ASDAN China currently cooperates with top international educational organizations and prestigious universities across the world. With the aim of introducing high quality education resources on subjects such as business, economics, mathematics,physics, chemistry, engineering, information science, biology,leadership, social studies and art into China. ASDAN China hopes to connect after-class activities with school classes, and aims to help schools improve their overall extra curricular activities, by providing students with high quality educational resources.
Vision and Values

ASDAN's Purpose

ASDAN's charitable purpose is: "The advancement of education, by providing opportunities for all learners to develop their personal and social attributes and levels of achievement through ASDAN awards and resources, and the relief of poverty, where poverty inhibits such opportunities for learners."

ASDAN's Mission and Vision

ASDAN rewards learners' success in a range of skills and settings from Entry level to University entrance.

ASDAN's Educational Values

 • Providing opportunities for all to achieve quality education
• Promoting personal and social development
• Celebrating systematic and progressive recognition of achievement
• Promoting assessment for learning
• Supporting personalized learning

ASDAN's Organizational Values

People matter:Our aim is to operate ASDAN as a socially responsible organization, and one which values, supports,uses and develops the skills and talents of all of its staff.

Supporting teachers:We aim to work closely with educators in formal and non-formal settings and to support them in their work putting our educational values into practice with learners.

Independent:We are not beholden to anyone. We are independent of government and work with all those involved in the education system to achieve our goals.

Open:We aim to work without prejudice of any kind, learning from our experiences. We are proud of what we do, and we endeavour to communicate our work clearly and honestly.

Accountable: We are responsible to those we exist to serve: learners, teachers, as well as to those who support our work. Professionally and financially, we are sound, scrupulous,efficient and effective.


Development Key Facts


More than 8,000 registered centres all over the world.

Approved by the Department for Education in the UK.

Approved by Ofqual (England), DfES (Wales), CCEA(Northern Ireland) and SQA (Scotland).

ASDAN programs and qualifications are also recognised by the Department for Education. When ASDAN qualifications were given formal GCSE equivalence and included in league tables from September 2004, inevitably this gave ASDAN a heightened status and credibility in the world of education.

Highlighted in the Tomlinson Report (2004). The Tomlinson Report (October 2004) highlighted ASDAN as an example of good practice in relation to the accreditation of wider activities, and this still has significance today. The Qualifications and Curriculum Development Agency made reference to ASDAN in a number of reports for which ASDAN was a key contributor, notably "Ways to Accredit Generic Learning".

Recognized by the Universities and Colleges Admissions Service (UCAS) in relation to HE Entry.

Highlighted in the Nuffield Review as exemplary contemporary practice.

All ASDAN qualifications are approved by Ofqual and carry points comparable to GCSEs. As a guide, 25 points (Level 1) is comparable to a GCSE grade E/F and 46 points (Level 2) is comparable to a GCSE grade B.

The skill "Working With Others" in ASDAN, is ranked as"the core ability for the Scotch"


09/2011 ASDAN China was founded in Beijing, its aims is to introduce the best education resources to China, and to help schools build up a skilled-based education system and to advance after-class activities.
10/2011 Introduced the CoPE standard to China. Developed programs fit for Chinese students, through which they could gain 16 UCAS points.
02/2012 ASDAN Mini MBA Program started. Students visit famous establishments to learn how business and government affairs work in the US, the UK and the EU. Today, more than 3,800 students have participated in the Mini MBA program, and 55% of these students have obtained the CoPE certificate and the corresponding 16 UCAS Points.
  • The World Youth Economic Forum (Shanghai) is founded, co-hosted by ASDAN China alongside students from Yale University. This forum is held in August in Shanghai every year, with students invited from all over the world. It has now been running for 6 years, with 4000 participants from more than 20 countries including China, the USA, Switzerland, Germany, the UK, India, South Korea and Japan.
  • Silk Road Adventure Program started, Students from Switzerland, Germany and other European countries with accompanied by Chinese students, travel the Silk Road to explore Chinese culture. This program is held every summer, and more than 800 Chinese and international students have participated in the program.
09/2012 The first ASDAN teachers' conference held in Shanghai and Shenzhen. ASDAN China share with teachers about how to run skill-based activities in school, meanwhile allow teachers to learn from each other. This program was held in every September, and had been running for the past 4 years. Nearly 800 teachers from more than 150 schools attend the conference each year. From 2016 on, in order to involve more teachers, it has evolved to local level happening in move locations and with higher frequency.
10/2012 ASDAN Business Simulation started. ASDAN China held the program with international schools and key schools together nationwide. An advanced business simulation IT system is introduced, with real trading rules running in near-life simulation. 58 simulations have been held so far, with more than 8000 students participating.
02/2013 ASDAN Model United Nations Program started. We organized Chinese high school students to attend the NAIMUN, YMUN, HMUN and MITMUNC. Students participating in the program have the chance to receive the AoPE certificate and obtain 8 UCAS points. Held during the winter holiday, more than 1200 students have participated in the program so far.
03/2013 Key schools start to apply to be ASDAN Center, using ASDAN Programs enrich their in school activities. So far, there are 27 schools become ASDAN Centers.
06/2013 Start to develop an online learning platform for CoPE and AoPE, allowing for better preparation for online education in the future.
08/2014 The first ASDAN Math Tournament (China) is held in Beijing. The competition was co-hosted with SMT organizing committee, firstly introducing the team-based competition into China. More than 700 students from 120 different schools participated.
02/2015 ASDAN International Math Tournament Program started. Chinese high school students are organized to attend the Harvard-MIT Math Tournament and Stanford Math Tournament, with 180 students from 21 different schools participating.
04/2015 ASDAN China form a strategic partnership with the American Association of Physics Teachers (AAPT). ASDAN China introduced the PhysicsBowl for the first time. Nearly 4200 students attended the competition at 59 exam centres spread across 5 competition regions.
07/2015 ASDAN China becomes an official partner of the London International Youth Science Forum (LIYSF). LIYSF is one of the top high school science forums in the world. Students were given the chance to visit advanced labs in famous universities, scientific research institutions and several famous companies.
08/2015 The second ASDAN Math Tournament is held in Beijing. The combined effort of Harvard, MIT, Stanford, Princeton, Johns Hopkins and UC Berkeley Math Competition Committees for the first time, creating a unique team-based math competition. New exciting math concepts and competition rules were introduced, giving students the chance to enjoy these famous university-led math competitions in China.
  • Partnering with Princeton University Math Competition (PUMaC), we organized students to participate in the US competition.
  • Become official partner with American Regions Mathematics League (ARML), we introduced the ARML Local to Chinese high schools.
  • Cooperating with the Royal Society of Chemistry (RSC), we introduced a team based chemistry competition to China.
03/2016 Become official partner with The Royal Society of Biology (RSB), we introduced the 'British Biology Olympiad' to China, and compete with 7000 British students for medals.
05/2016 Becoming USA biology Olympiad (USABO) as an official partner, we introduced the 'USA biology Olympiad' to China as BioOlympiad Initiative USA-China. Chinese students will compete with 10,000 American students.
  • Working with Oxford Royale Academy as an official partner, we selected top students to attend Oxford Summer School. Students can choose from 23 high quality university classes and study with top students from 91 countries.
  • Working with Stanford university as an official partner, we selected outstanding students to attend Stanford Pre-Collegiate International Institute. Students can learn more about Stanford spirit and attend special classes.
  • By working in partnership with New York Film Academy (NYFA), we held the first New York Film Academy Summer Camp in Beijing. It provided 60 students who were interested in film with a great platform from which they made their first micro film of their life.
  • Working with the British Physics Olympiad (BPhO) as an official partner. Chinese and British students will compete together for the top 3 awards. All the papers are graded in the Physics Department of the University of Oxford.
  • Cooperating with the BPhO, introduced the British Physics Camp into China, run by head coaches from the UK.
08/2016 Inviting Poshen·Loh (the national coach of the USA International Mathematical Olypiad team) as a consultant for the ASDAN Math Tourament, giving teachers and students lectures and instructions about teaching and learning math.
  • Cooperating with Goettingen university on XLAB program from which 45 Nobel laureates graduated from. We selected outstanding students to do experiments in advanced labs.
  • we introduced Berkeley Mini-Math Tournament (China) to provide middle school students with an international math tournament.
  • "BizWorld" camp was introduced into China by ASDAN China. The camp, featuring "Projectbased Learning", is a world-wide recognized project based learning curriculum that was initiated in Silicon Valley. It offers the most systematic and interesting business courses for students in primary and middle schools.
  • Cooperating with Cambridge Immerse Program of Cambridge Summer School, ASDAN started to offer study opportunities with nearly 500 representatives from over 50 countries for students from top Chinese high schools.
  • Cooperating with BPhO (British Physics Olympiad) Committee to introduce Physics Challenge for GCSE and AS-level students, we began to offer opportunities to participate in international physics competitions, where Chinese students can compete for medals with British students, for more age groups.
  • Cooperating with the world's largest 3D printing public welfare community in designing ASDAN public welfare program - Enabling the Future-3D Printing, we give students opportunities to help handicapped children explore the new world with the coolest technology.
  • Confirming cooperation with AMT (Australia Math Trust), we introduced Australian Mathematics Competition (AMC) into China for the first time for Primary, Junior High and Senior High school students, offering Chinese students the opportunity to compete with their peers from Australia, Singapore, Malaysia, South Korea and etc.
  • Confirming cooperation with ACS (American Chemical Society) in introducing USNCO (US National Chemistry Competition), we offer Chinese students opportunities of competing with thousands of American students who are interested in chemistry.
  • Cooperation with MITMUNC in cohosting MITMUNC China, we offer a platform where students will focus on finding creative solutions to hotspot international issues in modern society with science and technology based on MIT's first-rate academic strength in science and engineering.
  • Confirming cooperation with PUPC (Princeton University Physics Competition) Committee in cohosting PUPC (China).
  • Cooperation with XLAB Goettingen program, we started ASDAN XLAB (China) by working with famous Chinese universities/ science institutions to create more opportunities for scientific practices for Chinese high schools students interested in science.
  • Deeply cooperating with AMT in further introducing CAT (Computational and Algorithmic Thinking), which aims to tap students' potential in computer programming, we focus on training students logistic thinking.
  • Partnering with AMT to introduce AIMO (Australian Intermediate Mathematics Olympiad) to Mainland China, we offer opportunities of promotion to participants of AMC.
  • Partnering with BBO (British Biology Olympiad) Committee to further introduce British Biology Challenge for junior high school students, we offer more opportunities for junior high school students to participate in international science competitions.
  • Cooperating with famous Chinese education media NewSchool Insight Media, we successfully hosted "International Quality Education Forum" which aims at providing advanced quality education theories and opportunities for international schools.
to date
  • ASDAN International Excelsis Camp started. We cooperate with schools in organizing the summer camp featuring ASDAN qualifications and tailored summer school activities, which helps schools enhance regional influence.
  • We are continuing to introduce more famous, and high-quality international education opportunities into China. To be continued...
Join us

Job Description for Project China Posts

Business development and curriculum/course design

Main tasks:

  1. Contribute to and lead conferences and seminars for education sector staff in China (mainly principals and teachers)
  2. Organise different programmes in China like business simulation events, mathematics tournaments, leadership training, and cultural study trips
  3. Design and deliver personal skills trainings
  4. Coach and assist client schools/organisations with their school/organisation activities
  5. Design and promote different educational programmes based on the market needs
International programme design and management

Main tasks:

  1. Assist with the recruitment of students to the international programmes through liaison with school principals, heads of sections and other key staff
  2. Organise and lead training for schools/staff/students about the international programmes
  3. Lead international programmes in UK/US/Europe (from 4 or 5 day trips, to a two week study tour)
  4. Coach students with their academic research during the study tours
  5. Check portfolios regularly on the trips and support students in completing their work
  6. Assist with the qualification assessment (CoPE and AoPE in particular)
  7. Design and promote new programmes appropriate for international schools

HighLights of the Job

  • A great learning experience in Beijing: our office is close to the 2008 Olympic Park
  • Based in China, but with the opportunity to lead programmes in UK/Europe/USA, as well as travelling to different cities in China
  • An excellent opportunity to learn Chinese in a context where you will be living and working with Mandarin speakers (who are also all pretty fluent in English!)
  • A young, passionate and international team, who make the most of every opportunity!
  • Free accommodation is offered 10 minutes from the office
  • Friendly and creative working environment within a flexible working culture
  • Encouragement for entrepreneurship and creativity: if you can design a programme in your dream country, we will support you with financial back up and human resources!

Person Specification

  • Willingness to commit for at least one year
  • Good organizational and entrepreneurial skills
  • Maturity and international experience
  • Reliable, happy and flexible personality
  • Fluent English (working language is English)
  • Preferred: work experience in a project/business development environment
  • Preferred: degree in Business/Economics
About us

Beijing Office

Address: 2F Media Building, Anwai Beiyuan No. 2 Courtyard, Chaoyang, Beijing China
Office Number: 010-84828941,  84828942

Shanghai Office

Address: 3B07, Building 8, Fudan Software Park, No.561 Sanmen Road, Baoshan District
Office Number: 021-55789138,  55789139

Shenzhen Office

Address: 615-617 Building 6, 1970 Science & Technology Park ,Minkang Road , Longhua District, Shenzhen
Office Number: 0755-86728071, 86728072

Chengdu Office

Address: Room 1605-06, LIPPO TOWER NO.62 North Kehua Road, Wuhou District, Chengdu
Office Number: 028-85463627