ASDAN Global Career Exploration Program

University of Macau / Business Strategy | Marketing

"Certificate of Completion" from UM

"ASDAN Careers and Experiencing Work Award" accredited by UCAS and Ofqual

Visits to key laboratories at UM and leading companies in Macau

Courses and sessions led by professionals from

Faculty of Business Administration (FBA)/Faculty of Social Sciences (FSS)

City Challenge in Macau, making "Macau in my eyes" micro-film

Date:Jul. 20th – Jul. 26th, 2020 (7days)

Introduction

University of Macau

University of Macau

Founded in 1981, the University of Macau (UM) is the only internationalised public comprehensive university in Macao, with a modern governance model. 80 per cent of its faculty members are from outside Macao. With English as the main medium of instruction, the university is committed to producing creative and socially responsible graduates with a global mindset and international competitiveness.
Culture
Culture
Macau is the meeting place of Eastern and Western cultures. After the 16th and 17th centuries, it has greatly promoted cultural exchanges between the East and the West, allowing Chinese traditional culture and cultures from Europe, Southeast Asia, and other places to collide, exchange, converge, and merge with each other for 400 years Long. About 1/5 of the entire Macao area is the product of the integration of Chinese and Western cultural exchanges.

Highlights

Professional Courses

Career Planning

Deeply Explore Macau

Double Certificates

Optional Courses

Each student can chose only one course according to his/her acdemic interest.

Business Strategy
University of Macau
Jul. 20th – Jul. 26th, 2020 (7days)
Quota: 60
Taughnt in Chinese
  • Macro analysis of business strategy
  • Business strategy framework and model
  • Brand and Competitive differentiation strategy
  • Consumer behavior & advertising communications
  • Technological intelligence in business strategy
  • Design and presentation of business plan
Marketing
University of Macau
Jul. 20th – Jul. 26th, 2020 (7days)
Quota: 60
Taught in Chinese

  • Advertising communication
  • Big data and blockchain in marketing
  • Project management skills
  • Classic marketing case study
  • Product marketing plan design & presentation
商业战略课程
香港科技大学
2019年7月21日-27日
录取名额: 30 人
英文授课
  • 金融创新
  • 商业模式设计
  • 经典商业策略案例学习
  • 商业策划与展示设计
  • 商业领导力
  • 商业策略方案设计与展示
统计与数据分析课程
香港科技大学
2019年7月21日-27日
录取名额: 30 人
英文授课
  • 统计学概论
  • 数学在统计学中的应用
  • 统计方法与技术
  • 数据分析方法
  • 案例学习
人工智能课程
香港科技大学
2020年2月1日-2月7日
录取名额: 30 人
中英文授课
  • 人工智能概论
  • AI与大数据可视化
  • 大数据分析
  • 区块链技术
  • 数据应用实践:对话机器人
金融与营销/市场营销课程
香港科技大学/香港大学
2019年7月21-27日/2019年7月14-20日
录取名额: 30 人
英文授课
  • 创新营销
  • 经典营销案例学习
  • 数字化营销
  • 产品营销方案设计与展示
企业管理与人力资源课程
香港科技大学
2019年7月21日-27日
录取名额: 30 人
英文授课
  • 管理学
  • 人力资源学
  • 组织行为学
  • 企业人力资源结构分析
  • 案例学习
经济学课程
香港大学
2020年2月1日-2月7日
录取名额: 30 人
英文授课
  • 经济学概论
  • 宏观经济
  • 微观经济
  • 经济预测
  • 全球经济危机
会计与企业金融课程
香港科技大学
2019年7月21日-27日
录取名额: 30 人
英文授课
  • 会计学基础
  • 财务报表解读
  • 企业资本结构解读
  • 案例分析
材料工程课程
香港科技大学
2019年7月14-20日
录取名额: 50 人
中文授课
  • 科技创新人才成长之路
  • 纳米材料
  • 聚集诱导发光材料
  • 仿生材料的奥秘
  • 多孔介质吸附材料
  • 复合相变材料
经济学课程
香港科技大学
2019年7月21日-27日
录取名额: 30 人
英文授课
  • 经济学概论
  • 宏观经济
  • 微观经济
  • 经济预测
  • 全球经济危机
会计与企业金融课程
香港大学
2019年7月21日-27日
录取名额: 45 人
英文授课
  • 会计学基础
  • 财务报表解读
  • 企业资本结构解读
  • 案例分析

Introduction to Part of the Professors/Teachers

UM will offer ASDAN students their best professors/ teachers and tailor a series of lessons for teenagers to explore their careers.

Dr. Tao Li| Ph.D., Harvard University

Associate Professor at FSS-UM

Prof. Jerome YEN| Ph.D., University of Arizona

Distinguished Professor of Business Information Systems, FBA, Head of Centre for Innovation and Entrepreneurship

Prof. Matthew LIU | Ph.D., Guanghua School of Management, Peking University

Professor of Marketing at FBA Director at Centre for Continuing Education

Dr. Fu YANG | Ph.D., The University of Edinburgh

Senior Instructor in Management at FBA

Macau Culture Exploration

You will explore Macau in a unique way:

  • Making "Macau in My Eyes" Micro Film: You will make a group in 5 or 6 and decide a topic related toMacau. With the visits,  research and team work, you will complete a micro film of 3-5 minutes.
  • City Challenge Macau: each team will travel on public transport, taking the "City Challenge Book," exploring Macau culture in depth
  • Macau Culture Exploration: Fisherman's Wharf, Macau Tower, Macau Matsu, Macau Ruins of St. Paul's, etc.  to taste Macau snacks, experience the essence of Portuguese cuisine, and collect micro-film materials 

Class Schedule

Taught in Chinese

More Options of ASDAN Careers program

Shanghai

Shanghai

Shanghai · Amplify Trading
Financial Analysis
07.24.2020 – 07.30.020
Singapore

Singapore

Nanyang Technological University
International Finance and Business Management | AI | Economics
07.12.2020 - 07.19.2020
London-Engineering

London-Engineering

Imperial College London Engineering
07.12.2020 - 07.21.2020
Switzerland

Switzerland

Swiss Education Group Hospitality
07.26.2020 - 08.03.2020
Beijing

Beijing

编导、剧本、拍摄、剪辑
2019.08.05-08.12
Macau

Macau

澳门大学
商业战略 | 市场营销
2020 年 7 月 20 日 - 7 月 26 日
London-Art

London-Art

设计、艺术、时尚、营销与公共关系2019.07.28-08.06
Silicon Valley

Silicon Valley

硅谷企业高管工作坊、名企研修
2019.07.14-07.24

Contact Us

Beijing Office:
Ms Liu 13001017063
Shanghai Office:
Ms Cui 18616679008
Shenzhen Office:
Ms Li 18820908247
Chengdu Office:
Ms Cheng 18628376953